Know what was being track in Google Analytics. both due to technical gaps (easily overcome) but also and above all due to the lack of an ad hoc strategy aim at identifying the tracking relating to the macro-objectives of the company’s promotions. company or a product of the latter. All online marketing tools are going in a new direction. also bringing significant advantages. For example. Google Data Studio became Google Loocker Studio. What has chang is not only the name but also the overall vision: in this new version.
Google has decid to make less data available.
But adds an analysis capacity bas on artificial intelligence which. among other things. will become increasingly europe email list precise in ‘elaborate trends. Such forecasts could be of vital importance for companies. not only to analyze what has been done and the results obtain. but also and above all to make data-bas decisions for the future. You might be interest in: “Everything we ne to know about keyword matching in SEA” The growing importance of data digital analytics From these two points. something very important can be duc.
namely that tracking. precisely because there is less data in circulation.
Becomes even more important. They must. therefore. be analyz more precisely to make the correct decisions. Every company should have a strategy. creat a priori. which indicates what to track and how. Managers. even those who do not directly deal with online marketing. must know how to analyze data because. thanks to this. it is possible EL Leads to establish the next moves with greater awareness. This applies to promotions but also to the design and development of products/services. Conclusions It is therefore necessary to be ready and reactive for every change. knowing that there will be many. The US Privacy Guarantor as well as the European one are in negotiations to find a common solution on data processing.