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The future of Tracking Strategies in Digital
Analytics MARCO TARGA – 24 JANUARY 2023 digital analytics Over the last year we have witness a strong and sudden asia email list change in Digital Analytics. Until a few years ago. the ability to analyze every type of detail with reference to the results of marketing campaigns was certainly one of the strongest points in favor of online marketing compar to offline. Today the issue of privacy. that of third-party cookies and that of Google Analytics (which is about to be bann in Europe) are certainly changing all the paradigms of Web Analytics.
You might be interest in: "Moving to Google Analytics 4:
What your company nes to do” Download the free guide now to discover all the Adv Online trends and statistics for 2022! Difficulties and opportunities of the new Web Analytics digital analytics But not all evil has a silver lining. Consequently. online marketing experts. but also companies that invest in this sector. EL Leads must get us to having less and less data available. If this may seem scary at first. it must be said that this is not necessarily a bad thing and can turn into a plus for those who invest in digital for 2 reasons: Until a year ago it was theoretically possible to track any type of data. most companies had no tracking plan.
