2B company the objective is not final consumers, the aim is stillo reach peoplwho, in most cases, use social media beyond their work duties.
According This Article to the latest report from FocusVision , which involved companies with no more than 500 employees and an annual turnover of up to $50 million, buyers in the B2B sector consume at least 13 pieces of content before making a decision. Additionally, 53% of engaged shoppers said they find this content via social media. In conclusion, Facebook and LinkedIn are platforms that differ in many aspects, such as language, types of content, users and much more, but this
years,in the social network landscape
Finding new customers is one of the underlying objectives of every company, of any sector or size. For this reason, lead generation activities represent a unique opportunity also for those who work in B2B.
n this article we will see what B2b Leads some of the online tools are for generating new leads and how to make the most of them. For each tool we will identify the main strengths and opportunities offered.
becoming a reference for the world of work.
But before we continue, let’s take a step back. What is meant by lead generation?By lead generation we mean all those activities aimed at obtaining a new ontact who can develop into a company’s customer. The digital tools at our disposal, such as social platforms, allow us EL Leads to have different approaches to convert a user into contact, obtaining their data (email, telephone number, etc.). Obviously the phase of acquiring a contact is part of a broader strategic marketing plan, a path that leads the user towards the final conversion.Lead generation for
