Have to go out once or twice a month even when there are no significant events. You might be interest in: “Social content marketing and itorial plan: history of an evolution” The email opening rates. in this case. should be indicative: openings of 15-20% should warn us that the itorial efforts are greater than the interest that the company acquires from the newsletter. What to do? Think about eliminating the fix calendar and communicate only when there is news or an event relating to the company and its business worthy of attention towards prospects and acquir customers. Even in this case. stories make the difference.
The announcement of the release of
A new product or service and its rational characteristics is not enough. This must be told starting from the nes of customers country email list and the ways in which this innovation solves the problems of our target. The power of stories. even in Business-To-Business b2b storytelling Returning to storytelling. we must focus once again on why audiences love stories.
The answer is simple. although not easy to implement:
Every user is us to a certain type of narrative that includes an initial context. the effort in achieving a certain objective. the consequent struggle until a result is achiev. Warning: all this – however strange it may seem – also applies to B2B. If your company manufactures a gear for an earthmoving machine. the challenge is to explain how that piece is made. EL Leads what unique characteristics it presents. where it will fit into the machine at the end of the production and delivery process. demonstrating its importance with facts. How? In the most diverse formats: from infographics. to texts. to videos.