Involv by stories that reflect his professional interests and that bring out emotions and ideas representative of the sector in which he operates. It is obvious. but it must always be remember. that behind every professional there is a person and. therefore. their attention can be attract through one of the oldest forms of narration: the story . FIND OUT HOW TO GENERATE QUALIFI LEAD THROUGH SOCIAL MIA Case history: the hotel that breaks the mold b2b storytelling A simple but effective case history best describes the concepts mention above.
Riccione is full of hotels
which have very similar characteristics and services to each other. Most of these. belonging email list to a certain quality level. are aim at both a B2C and B2B target. especially in cases where they offer specific services such as meeting rooms or company conventions. The itorial plan for the autumn and winter months is usually limit to informing users of news regarding the works being carri out to improve the structure.
A hotel has decid to try a more original path by
Proposing stories (or rather. stories) bas on events that actually happen within the hotel over the last year. Naturally. the topic address was of interest to the target audience. requiring detail attention to every aspect. in particular EL Leads graphic and content format. ToV. constant cadence accompani by the support of plann sponsorships. You might be interest in: “Vanity Metrics or not vanity metrics” The itorial plan for the Newsletters b2b storytelling The itorial plan for the newsletters does not deviate from these principles.
