The washington post now publishes around 1,200 posts a day. That is an incredible amount of content. Publishing content no more makes you a publisher than running 26 miles makes someone a marathoner. Newsrooms are built to produce lots of content.
There are often dozens of editors, copy editors, line editors and writers on staff, so quality control is baked in and a priority. Additionally, a newspaper writer can easily write several stories a day and not break a sweat, owing to an environment that places premium on speed.
By contrast, most many content marketers use junior writers or, worse still, content mills, that deliver low-quality posts for $20.
It’s Very Unlikely That Attempting to Follow
The path of newspapers would prove fruitful.
Better idea: determine the cadence with which your brand can create uniquely valuable content, which rand defined and described in a 2015 whiteboard friday. The key is to focus the lion’s share of your attention on creating content that’s exclusive and recognized as best-by-far in its class.
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Will wapo’s strategy work for your brand?
I think whilst it is true that content will take a Lawyer Email List wider range of forms, including interactive content, the future is not less content but the opposite.
My Reasoning is Based on a Number of Factors
Including the effectiveness of the strategy adopted by the post and others. … As we noted above the number of pages google has indexed over 7 years from 2008 to 2014 has increased from 1 trillion to 30 trillion.
That is an increase of 29 trillion pages in EL Leads 7 years. The number of net additional pages indexed by google each year appears to be increasing, it was 3 trillion in 2010, 5 trillion in 2012 and 8 trillion in 2014.
I’m of the opinion that seeing wapo’s strategy as anything but “Effective for them” is a mistake. As anyone who’s been around the marketing space for any amount of time can attest, chasing what another brand has been successful at is a bad idea.
