Learn more about it here. Pruning requires doing a content audit first, which you can learn more about here. It’s nothing groundbreaking or new, but few clients come in the door that can’t substantially benefit from this process.
Sometimes pruning is as easy as applying a noindex tag to all pages that have had zero organic search traffic over the course of a year. You may be surprised how many enterprise-level sites have huge chunks of the site that fit that criteria. Other times it requires more analysis and tougher decisions. It really all depends on the site.
So let’s look at some pruning case studies.
Three things to remember:
1. Significant portions of the sites were removed from google’s index.
2. Pruning was not the only thing that was done. Rarely do these things happen in a vacuum, but evidence points to pruning as a major contributor to the growth examples you’re about to see.
You can read more about inflow’s research in our case studies section
Seo case study
1800doorbell had technical issues that made it possible to identify cruft and prune big chunks of the site quickly. This contributed to a 96% increase in revenue from organic search within six months.
We’re not the only ones finding success with this. Go check out the ahrefs case study for another example. Here’s a compelling image from their case study:
Read the ahref blog pruning case study
Ahrefs saw amazing results after performing a content audit and pruning their blog.
We don’t know exactly how google’s ranking algorithms work. But it seems likely that there is a score for a site’s overall level of quality.
Does qualityrank actually exist as a calculation Fishing and Forestry Email List in google’s organic algorithm? Probably not under that name and not in this simplistic form. But it does seem likely that something similar would exist, especially since it exists for ppc. The problem I have with the ppc equivalent is that it includes relevance factors like keyword use in their metric for “Quality.”
Cgoogle Needs a Way to Measure the Overall
Quality level of each site in order to rank them properly. It’s just probably much more mathematically complicated than what we’re talking about here.
The point of discussing qualityrank as EL Leads a framework for pruning is to help explain why pruning works. And to do that, we don’t need to understand the complex formulas behind google’s ranking algorithms. I doubt half of the engineers there know what’s going on these days, anyway.
The triangle below represents all indexable content on a domain with a qr of 30. That sitewide qr score of 30 comes from adding all three of these sections together and dividing by three. In the real world, this would not be so simple.
