What’s Going on in the Serps?

I did a similar analysis a few months ago, which was focused more on general distinctions between keywords within a topic. This analysis is much more focused on the types of variations of keywords that we are seeing being grouped. These types of variations were categorised by, among others, jennifer slegg at the sem post.

The five types of variations that I’ve looked into for this analysis are the following:

Initialisms/abbreviations. For example, comparing serps for [bbc] and [british broadcasting corporation]

Plurals For Example [waffle Maker]

Verb stems with and without suffixes. For example, [calculate], [calculated] and [calculating].
Keywords with and without punctuation. For example, [midnight’s children] and [midnights children]
Keywords with and without typos. For example, [heart rate monitor] and [heart rat monitor].
For each of these five categories, I put together a list of 50-100 keywords, along with a variation for each. Within these keyword pairs I investigated whether or not keyword planner reported the same volume, and also used the rank tracking tool stat to see what pages are ranking for each keyword.

From that analysis, I was able to measure the prevalence Marketing List of RV Owners of grouping keyword volumes within each category (I.E. The percentage of keyword pairs that have grouped volumes), and the similarity of the serps (the number of top ten results that were shared between the two keywords) for grouped and ungrouped keyword pairs.

The Results for Those Metrics Are the Following

Job Function Email Database

I also looked at how common it is EL Leads that serps are exactly identical, that is that the top ten results are the same pages, in the same order. This showed an interesting pattern. There are only two categories with significant numbers of identical serps—punctuation and typos. In the case of keywords with and without punctuation. you are more likely to see identical serps. is not a hard-and-fast rule thoug. There are still some ungrouped keywords which have identical serps.

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous post Google is Grouping Keyword Volumes – What Does This Mean for Seo?
Next post What Conclusions Can We Draw?