Everyone responds to stories . Here is the secret behind the power of myths, legends, stories and scriptures. That identification of what we are seeing or hearing with our own life. We see ourselves being an intrinsic part of those stories. We are so extremely empathetic with heroes and we love winning over villains (sometimes we even like the bad guys to win within that fantasy), that we extrapolate it into our daily lives. What do you think when you see the successes of others? That speculation that we can be in their place and conquer our barriers and obstacles to achieve it.
They understand that in each story
The best storytellers are aware that each story. Let’s be honest, whether in social influence, brand image or financially closing sales. Although Storytelling is a soft sell (non-aggressive sale) and it may take months to achieve it. But it retains much more loyalty than other techniques. Taking into account that an emotion does not build loyalty. it only stimulates, arouses email database curiosity… but a feeling, which is what makes a good story, is coherent and consistent over time. And it is the one that, definitively, builds customer loyalty and evangelizes.
Our wonderful everywhere pocket notepad
Our wonderful everywhere pocket notepad. I admit it, I am one of those people who always carry their notepad in case something occurs to me at some point in which I cannot take advantage of it due to the situation, but later I will develop it because it gave me an idea and at that moment it was impossible do it. As I said, we can find stories all day long, whether at an event, at the movies, having coffee, or talking to the neighbor. It doesn’t matter if it is a traditional notebook EL Leads a notes App on your mobile. The point is that you can take note of that word, drawing or idea from which you can later create a story.
