Open Graph Meta Tags Everything You Need to Know

Are you wondering how to make your content more clickable, shareable, and noticeable on social media?  meta tags are the solution. Here’s how one of our posts looks when shared on Facebook with meta tags: meta tags are snippets of code that control how URLs are displayed when shared on social media. They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (if Twitter Cards are absent). You can find them in the <head> section of a webpage. Any tags with og: before a property name are  tags. Here are some examples from our guide to becoming an SEO expert.

People are arguably

More likely to see and click shared content with optimized OG tags, which means more social media traffic to your website. There are three reasons for this: They make executive data content. More eye-catching in social media feeds. They tell people what the content is about at a glance. They help Facebook understand what the content is about, which can help increase your brand visibility through search. Let’s touch more on that last point, as it tends to get overlooked.

Here are the results of a Facebook search for “alternative search engines”: The only tag you can customize through Shopify’s UI is a sitewide og:image. Go to Online Store > Themes > Customize > Theme settings > Customize > Social media > select an appropriate image. If you want to see how it’s set up, go to Online Store > Themes > Actions > Edit code > Snippets > social-meta-tags.liquid in the scrollbar. You can edit the code if you need to.

Setting Open Graph

Tags in Wix Wix pulls common OG tags from other variables, like the page’s meta title and description. You can customize the OG title, description, and image for each EL Leads page in the “Social share” settings. You can also set a custom sitewide OG image. Go to Settings > Social Share on the main menu. Overall, Wix makes adding OG tags easy, as there’s no need to hardcode anything. Setting tags in Squarespace Squarespace uses the page title and meta description for og:title and og:description. You can set a custom og:image on a page by page basis. Just go to Page Settings > Social Image > Upload. 

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