Taking care of accounting and tax obligations is the duty of every accountant. However, customers expect more than just completed tasks. The expectation also involves the adoption of a consultative posture and the possibility of transforming the accounting sector into a strategic partner when making important decisions, especially those involving finance. This market desire makes it clear that accountants who do more than the basics come out ahead. More than that, they understand that the firm’s performance is linked to client satisfaction and good results. We’ll help you understand what customer success is and how this theory applies to your office routine, both in internal operations and when dealing with your customer base. In accounting, customer success comprises actions aimed at keeping customers satisfied with all office processes, from accounting services to customer service.
What is Customer Success?
Customer success or customer success , in general, comprises all actions developed in the company with the aim of maintaining customer satisfaction. That is, it is not about responding well when he contacts you to answer questions, but rather following his journey and anticipating possible problems. Customer success can also be the term used to designate the Bolivia Phone Number List professional responsible for monitoring the company’s relationship with customers, in order to understand how they feel about the services and products contracted. In accounting, customer success has the same objective, which is to retain customers due to the quality of services provided in the office and the service offered. In a practical way, the concept of customer success in accounting is related to the success achieved with quality accounting services.
An example is the balance sheet
If the office is concerned with the success of the client, you, the accountant, based on the results found, must carry out an analysis, identify the bottlenecks and propose solutions to the client. In this way, in addition to complying with an accounting routine, the client receives valuable information, which facilitates decision-making and contributes to the EL Leads growth of the business. For firms that apply customer success, the increase in profit and recurring demand are just consequences and not the focus of the accounting firm . What is the importance of having a competitive differential in your accounting firm? Trial balances, generation of receipts, payroll control: as we mentioned at the beginning of this content, accounting routines are part of the obligations. The problem is that most business owners see accounting as an expense, the famous “necessary evil”.
