Duplicate Listings and the Case of the Nomadic New Mexican Restaurant

Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at perea’s new mexican restaurant. Yelp reviewers exclaim, “Best green chile ever!!”, “Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili,” “My go-to for great huevos rancheros,” and “Carne was awesome! Tender, flavorful, hot!” the descriptions alone are enough to make one salivate, but the yelp reviews for this gem of an eatery also tell another story — one so heavily spiced with the potential of duplicate listings that it may take the appetite of any hard-working local seo away:

“thru all of the location changes, this is a true family restaurant with home cooking.”

“this restaurant for whatever reason, changes locations every couple years or so.”

“they Seem to Wander From Different Locations”

“as other reviews have already mentioned, perea’s changes locations periodically (which is puzzling/inconvenient — the only reason they don’t get 5 stars)”

“they switch locations every few years and the customers follow this place wherever it goes.”
Reading those, the local seo sets aside sweet dreams of sopapillas because he very much doubts the accuracy of that last review comment. Are all customers really following this restaurant from place to place, or are visitors (with money to spend) being misdirected to false locations via outdated, inconsistent, and duplicate listings?

Sadly, two of those phone numbers return an Jewelers Email List out-of-service message, further lessening the chances that patrons will get to enjoy this establishment’s celebrated food. Where is all this bad data coming from?

The local seo clicks on just the first entry to start gaining clues, and from there, he clicks on the duplicates tab for a detailed, clickable list of duplicates that check listing surfaces for that particular location:

From This Simple Duplicates Interface

Job Function Email Database

You can immediately see that 1 google EL Leads my business listing, 1 foursquare listing, 3 facebook places, 1 neustar localeze listing, and 1 yp listing bear further investigation. Clicking the icons takes you right to the sources. You’ve got your clues now, and only need to solve your case. Interested?

The paid version of moz local supports your additions of multiple variants of the names, addresses, and phone numbers of clients to help surface further duplicates. Finally, your moz local dashboard also enables you to request closure of duplicates on our direct network partners. What a relief!

Chances are, most of your clients don’t move locations every couple of years (at least, we hope not!), but should an incoming client alert you to a move they’ve made in the past decade or so, it’s likely that a footprint of their old location still exists on the web. Even if they haven’t moved, they may have changed phone numbers or rebranded, and instead of editing their existing listings to reflect these core data changes, they may have ended up with duplicate listings that are then auto-replicating themselves throughout the ecosystem.


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