Data released monthly by Info Axed show that advertising investment reached 578 million euros in November last year. There was an increase of 7.3% since the same period last year, with a transaction volume of million. As far as media is concerned, all media except newspapers have shown a positive evolution. In November 2022, Digital occupied the first place in advertising investment, receiving 252.8 million euros. An increase of over the same period last year. In the digital sector, the best performer this month was social networks. Where investments increased by 10.1% to 66.8 million euros.
Website investments increased
This compares to €83.3 million in the same period of 2021. Finally, within digital media. Searches for increased by 8.2% to 94.8 million in November 2022. Up from 87.6 million executive email list euros in November. The second-ranked media by investment is television, with advertising investment concentrated at 191.8 million euros, an increase of 5.1% from 182.5 million euros in November 2021. Radio stations, which ranked third in advertising investment, placed 49.8 million ads in November.
Than fourth-ranked media
The channel amount was 37.4 million euros, a decrease of 1.9% compared with the previous year. According to foreign media reports, its investment by 20.3% to 29.3 million euros. Inroaded pointed out that magazines are the sixth largest media in terms of investment value, with investments EL Leads increasing by 3.9% to 11.6 million euros. Cinemas recorded €2.5 million, an increase of 11.4% in investment. Finally, Dominical Les generated revenue of 1.5 million euros, a decrease of 0.4% compared to the same period last year.
