Good SEO is not cheap. The expertise of the professional and the use of industry tools are just some of the factors that give quality SEO work its price tag. In fact, our studies indicate the average cost of a monthly SEO retainer is as much as $1,500. For someone starting a new business, this figure could be way outside your reach. So how do you find a truly affordable SEO solution that can fit any budget? Well, it comes down to asking yourself three simple questions: What SEO services does your website need? Can you do it yourself? If not, how can you find an affordable SEO service provider to do it for you? In this article, we will answer all these questions and give you everything you need to know when looking for affordable SEO services.
Types of SEO services
There are four main SEO services you need to take into consideration: on-page, off-page (mainly link building), technical, and local. Although all of these aspects play a role in every website, you may not need help in every area. Here’s the thing. If you go directly to an agency and sign up for a standard retainer, you will be paying for category email list work in all of these areas. But the fact is you may already have killer links and just need some on-page optimizations, or vice versa. This means that even if the retainer is within your budget, you could be paying for work you don’t really need. So with that in mind, let’s take a more detailed look at what each service is, how you can figure out if you need it, and which aspects (if any) you can manage yourself.
On-page optimization
On-page optimization is where you improve content to help you rank higher. Sometimes, even the smallest changes can be the difference between your website being on the first or third page of Google. It’s good to start your evaluation with EL Leads on-page because these are the aspects you can control. Examples of some common on-page optimizations include: Writing compelling title tags. Writing meta descriptions that meet search intent. Using SEO-friendly URLs. Optimizing images. Do I need it? The easiest way is to look at the SERP overview in Ahrefs’ Keywords Explorer for the keyword you want to rank for. First, are you ranking? And if so, are you ranking as high as you’d like?
