Progressive web apps. Ah yes, those things that google would have you believe are a combination of gandhi and dumbledore, come to save the world from the terror that is the painfully slow websitetm.
But what actually makes a pwa? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out…
What’s a pwa?
Given as that google came up with the term, I thought we’d kick off with their definition:
“A progressive web app uses modern web capabilities to deliver an app-like user experience.”–
progressive web apps
The really exciting thing about pwas: they could make app development less necessary. Your mobile website becomes your app. Speaking to some of my colleagues at builtvisible, this seemed to be a point of interesting discussion: do brands need an app and a website, or a pwa?
Fleshing this out a little, this means we’d expect Medical Practice Email List things like push notifications, background sync, the site/app working offline, having a certain look/design to feel like a native application, and being able to be set on the device home screen.
Always Up-to-date Thanks to the Service Worker Update Process
Safe
Served via https to prevent snooping EL Leads and ensure content hasn’t been tampered with.
Discoverable
Are identifiable as “Applications” thanks to w3c manifests and service worker registration scope allowing search engines to find them.
Re-engageable
Make re-engagement easy through features like push notifications.
Installable
Allow users to “Keep” apps they find most useful on their home screen without the hassle of an app store.
