The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of moz.
A steady rise in content-related marketing disciplines and an increasing connection between effective seo and content has made the benefits of harnessing strategic content clearer than ever. However, success isn’t always easy. It’s often quite difficult, as I’m sure many of you know.
To help with this facet of developing strategic content, I’ve laid out a process below that shows how a few seo tools and a little creativity can help you identify content ideas based on actual conversations your audience is having online.
What You’ll Need Screaming Frog
The first thing you’ll need is a copy of screaming frog (sf) and a license. Fortunately, it isn’t expensive (around $150/usd for a year) . There are a number of tutorials if you aren’t familiar with the program. After you’ve downloaded and set it up, you’re ready to get to work.
Google adwords account: most of you will have access to an adwords account due to actually running ads through it. If you aren’t active with the adwords system, you can still create an account and use the tools for free, although the process has gotten more annoying over the years.
Excel/google drive (sheets): either one will do. You’ll Mail Marketing to Doctors need something to work with the data outside of sf.
Browser: we walk through the examples below utilizing chrome.
The Concept One Way to Gather
Ideas for content is to aggregate data on what EL Leads your target audience is talking about. There are a number of ways to do this, including utilizing search data, but it lags behind real-time social discussions, and the various tools we have at our disposal as seos rarely show the full picture without a lot of monkey business. In some situations, determining intent can be tricky and require further digging and research.
But what if you could efficiently uncover hundreds of specific topics, long-tail queries, questions, and more that your audience is talking about, and you .Could do it in around 20 minutes. Of focused work? That would be sweet, right. Well, it can be done by using sf to crawl discussions that. Your audience is having online in forums, on blogs, q&a sites, and more.
