Website visits Website visits can be evaluat on several metrics . The total number indicates whether the campaigns run properly, even if they do not convert into leads . The number of individual visits shows the specific number of Conversion rate people who access the website. Comparing these metrics allows us to know how many return and how many were new, helping to understand campaign engagement . They are also important metrics for discovering the most access content. Tip: A blog can be one of the main channels for attracting new visitors to your website! Find out more.
They are also important metrics for discovering the
Email marketing metrics There are also specific metrics for email marketing campaigns. These include message open rate and link click rate . The first metric Conversion rate shows whether the titles are attractive enough, while the second shows the effectiveness of the campaign itself. After all, the goal is for the sender to be interest in what you have to offer! Tip: How does Orgânica do E-mail Marketing? How to analyze Digital new data Marketing metrics? Before starting to analyze marketing metrics, it is important to think about which ones are really interesting for your business.
Necessary adjustments to be made to improve
Unfortunately, many companies end up embracing the idea of measuring all available metrics and end up not paying attention to the numbers that really matter. The result of this? Businesspeople who do not see the reality of the business transparently and end up being unable to optimize ELL Eads their strategies and improve the results achiev so far. Clinging to metrics that do not provide relevant data for your company is what we call vanity metrics.
