How to Support Data With Real-life Interviews

With all the data that today's marketers can access, there's often still no substitute for the quality of information you can get from interviewing real...
With all the data that today's marketers can access, there's often still no substitute for the quality of information you can get from interviewing real people. In today's whiteboard friday, we welcome rebekah cancino -- a partner at phoenix-based onward and #mozcon 2016 speaker -- to teach us the whys and hows of great interviews.   Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Hi, moz fans. I'm rebekah cancino. I'm a partner at onward, and I lead content strategy and user experience design. Today I'm here to talk to...