What Conclusions Can We Draw?

The prevalence of keyword grouping is highest for plurals, and very low for typos This may be a result of the sample of keywords used...
The prevalence of keyword grouping is highest for plurals, and very low for typos This may be a result of the sample of keywords used in this study, but overall. around 50% of keywords in the sample are grouped. This indicates that, although this volume grouping is a growing phenomenon in keyword planner data, it is not yet consistent across all serps. There is not a lot of difference between keywords that are grouped by keyword planner, and those that aren't. This is a surprising result. The motivation for conducting this study was to confirm the suspicion that google associating...