The Most Effective Way to Improve Sitewide Quality and Rankings

Quality and relevance are different things, yet we often discuss them as if they were the same. Seos have been optimizing for relevance all this...
Quality and relevance are different things, yet we often discuss them as if they were the same. Seos have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site's overall level of quality in most situations. Potential ranking factors You need both quality and relevance to compete these days. First, let's establish what we're talking about here, which is quality. You can...