Having work. with traffic for many years. my friends and clients who are interest. in advertising on VKontakte often ask this question: “Sergey. what can be advertis. on VKontakte? For example. can my product be promot. there or not? “

I recently post. a video on this topic in my blog. but as I understand it. the topic requires more detail. disclosure. So I decid. to write an article.

Let me note right away that for effective work on

VKontakte I recommend using 2 services: Cerebro Target and Publer . I will try to record a video on this topic soon. But for now let’s get back to the question: “Is it possible to sell everything through VKontakte? “

You can sell everything.

But. to paraphrase a well-known proverb. not all advertising is equally useful for business. because on VKontakte. as on any advertising channel. some products sell better than others. And there are also individual products that are almost impossible to sell on social networks.

Just so that you don’t invest money in advertising a product that obviously doesn’t sell well. and don’t waste time and effort. I suggest you read about three categories of products and services with different sales results on VKontakte.

What you can advertise on VKontakte yourself

1. WOW products

Impulse purchases of unusual or rare goods. new products or new products with a big discount. This is the case when a person sees an advertisement and clicks on it. placing an order within an hour or two.

The bet when selling such goods is made on impulse purchases – a feeling of novelty. unusualness of the goods. Another important feature: usually these goods are inexpensive. so the decision to purchase is made imm.iately.

The most striking example is a talking

Hamster or starry sky projector lamps. At first. sales of these products skyrocket. because they were cool. something new and universal (suitable for both a gift to a child and an adult). Now they are also selling. but worse. since they are no longer new. and most of those interest. have already purchas. the product. However. they are being replac. by other WOW products that explode the market and gradually disappear. giving way to newcomers.