Once I ask. myself a strange question that simply ate away at my consciousness for about five years: “Why do some smart people do business correctly. but everything goes so-so for them? A trendy. cool startup comes along with a cool idea. with a cool business plan that has been work. out for years. and fails. On the other hand. some Ashot. who arriv. in a beat-up “six” from the village to the nearest city. sells tomatoes and everything is fine for him? ”
This question haunt. me until I read a
Brilliant phrase by the late mexico telegram data Gary Halbert (a genius of direct response marketing in the (70-80)s in the USA). I don’t remember the phrase in detail. but it sound. something like this: “What does it take to make your newly open. fast food restaurant successful? Convenient parking? Clowns? Beautiful interior? Brilliant advertising? NO! You ne. a HUNGRY CROWD!”
Do you understand? Marketing
sales system. idea – all this is secondary. The main thing is a HUNGRY CROWD. I also call it – THEME.
And. perhaps. this is one of the very few things where I agree with Business Youth (they probably b2b buyers expect the same level of empathy also read Halbert somewhere in translation).
You can have the perfect fucking business.
You can have the best burger cameroon business directory joint in the world. but if it’s locat. in a hellish desert where a lost crazy camel passes by once every hundr. years. or in the wilds of a forest where you can only meet a crowd of hungry bears. then you’ll sell your burgers very rarely.
