At a time when millennials had to suffer the consequences of the Spanish recession, Banco Santander was having trouble regaining the trust of this segment.This is how they came up with the ” Beyond Money ” strategy , with which, through content in the form of short films, they managed to get an indifferent audience interested in their products.
By understanding the media they used and the content they liked, they created a piece tailored to their aspirations that was very successful in the media and, of course, on digital channels.
Conclusion
The potential is enormous and growing. For this reason, many companies in the sector are south africa phone number data already allocating a significant amount of their budget to this strategy.
Understand in more depth what strategy is all about and how you can apply it in your company.
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High competition in the market and the increasing level of consumer demand forces companies to organize themselves internally.
This work involves countless actions from the most diverse areas of a company in order to be able to offer customers products, services and/or solutions that are constantly evolving and improving. It all starts with efficient communication .
After all, how can you do quality work, combining
productivity and efficiency, if the professionals who make up your team do not communicate clearly or even participate in the entire process of executing a project?
So, we will cover some key points about the the session was attend by maxim chernov importance of holding kick-off meetings within your organization. Are you curious and want to know more? Continue reading this article and find the answers to your questions!
What is a kick off meeting?
In a free translation into Spanish, it means something like “the kick-off”, it is an expression from the world of sports that aims to leave the start of a game clearly marked.
In practice, it is a meeting to present an ef leads idea, show what is expected from a project and the functions of each participating professional.
The goal is to ensure that your entire team understands
what a specific project is, thereby avoiding potential miscommunications.
A kick-off meeting is therefore a way to invest in teamwork,
