Also, with the help of automation tools , diverse content allows you to create diversified nurturing streams that help humanize your brand and bring better results.
Conduct surveys with relevant data
An ideal content strategy for financial companies is the creation of surveys or reports, through which their clients and other stakeholders can obtain valuable insights about the industry.
By obtaining relevant information after slovenia phone number data conducting a study or research, you will obtain valuable material that can generate natural backlinks in the media and even on your competitors’ websites.
Position economic terms on Google
A fundamental strategy in Content Marketing is search engine optimization or SEO . In fact, a content strategy that does not have SEO as its best ally is unthinkable.
After researching keywords for your business, you can create an editorial calendar that helps you identify relevant topics for your industry.
Once you have this information, it’s time to create comprehensive content that ranks high for these keywords.
This way, when a customer is interested in, for example, bank loans, the ideal would be for the first result to be one of your blog posts.
This way, you will increase the visibility, traffic and trust of your website and, consequently, your brand.
Successful examples of financial companies that implemented Content Marketing
Many companies have realized the results that employees of international companies Content Marketing brings to their operations.
The following success stories have used content to build trust and strengthen relationships with their consumers.
Western Union
Currency at a Crossroads is a comprehensive, diversified interactive content strategy that guides users through articles, quizzes, interactive infographics and photographs to explain the digital transition of money and how the use of physical currency is gradually being abandoned.
Western Union seeks to position itself as an authority on the future of money and as a trusted advisor at the forefront of this matter.
With a multi-format strategy available on a microsite , the company adds value to its customers and increases positive feelings towards the brand.
SoFi
The blog of the American personal finance ef leads company SoFi is a perfect example of the power of Content Marketing to educate an audience.
Working with a strategy that includes webinars , blog posts of different lengths, guides and news, the SoFi blog addresses topics not only financial, but also career and lifestyle topics.
Additionally, they have free interactive resources available to users, such as calculators that project
