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Products and services with a two-step sales model

These are the goods and services that are us. by most people with different income levels and interests. The distinctive feature of advertising these goods: you definitely have a buyer. and not just one. People use these services and goods every day. But there is one “but”: in most cases. this is a seasonal or situational purchase. so there is a high risk that the client has already bought the goods.

Mass demand goods

Example – car service. lawyers. auto parts. children’s toys. household and computer equipment. They are bought always and everywhere.

3. Inexpensive goods and services

These are goods and services that people spend a certain part of their income on every month without damaging the family budget. Distinctive feature: attracting attention depends on the cost of the service. the place  singapore telegram data where it is provid.. gender and age. For example. not all men go to get a manicure. just as not all women buy car additives.

Example: manicure services. pizzerias and entertainment complexes. In general. what a person buys quite regularly. since. most likely. these expenses a do you feel like an example for future generations? re either already plann. in the budget or do not bring special costs to the budget.

What sells well. but it is better to leave VKontakte promotion to professionals

In this case. a person does not make a decision to buy imm.iately. First. they are given a part or a free version of the product to try (or a product is select. for them). they are sold the benefits. the cost. and only then the product itself.

The standard scheme of a two-step sale looks like this: when clicking on an ad (the first step of the sale). a person is ask. to leave their e-mail or phone number for a consultation. to receive part of the product. a discount.  sault data a free measurement or calculation. If the offer interests them. the second step occurs. the sale itself.

And even if the user has not plac. an order. you can sell him other or the same products constantly. using letters or phone calls. In this way. you can kill two birds with one stone: both replenish the database of potential clients and sell.

The most typical example: cr.it offers. software with a free trial period. cosmetic samples and. of course. .ucational services – books. courses. trainings. webinars.

2. Bulk b2b sales

This is the sale of mass. popular services to companies that ne. such offers. The advertisement is shown to the representative or owner of the business. that is. the person who makes the decision.

The distinctive feature of this type of sales is receiving quick fe.back or customer contacts. This is achiev. due to two factors:

– availability of a ready-made offer with a short action cycle

The client ne.s to solve a specific problem right now. For example. implement a CRM. He sees an ad. clicks and gets to the page of a company offering such a system (maybe even with a free period. according to the principles of a two-step sale).

– obtaining client contacts

For example. on a page d.icat. to website promotion. it is suggest. to leave your contacts and receive a free consultation. This is what the user does.

Examples include website promotion and marketing (which is what we actually do). sales accounting systems. legal services. printing. and call center systems.

 

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