Content Marketing is a strategy that allows companies to create their own audiences by creating and distributing relevant content that attracts, informs, educates, inspires and entertains the public to generate qualified business opportunities.
In recent years, Content Marketing has become one of the Digital Marketing strategies with the best ROI for companies , regardless of the sector in which they develop their economic activity.
In the case of the financial market, educational senegal phone number data content on finance and related topics is one of the main demands from consumers of these services.
That’s why it’s vital to identify content opportunities that bring you closer to leads and clients in order to increase their trust in your services and, consequently, close more sales.
Let’s analyze, then, the particularities of Content Marketing for the financial market.
Is it important to do Content Marketing for the financial market?
Implementing a Content Marketing strategy for products and services with a two-step sales model the financial market has some peculiarities.
- Firstly, the financial sector operates in a complex environment , defined by the regulations of each country (economic changes, such as global recessions) and digital transformation with the arrival of Big Data, AI and the digitalisation of services.
- Secondly, the topics that financial marketers have to work with are highly technical , so creating content for the sector can seem like a very difficult task.
However, the reality is that there is a shortage of content for an audience that demands to know more about finance, transaction security and entrepreneurship , at a time when confidence in financial markets is in crisis.
For this reason, companies that adopted this strategy early are seeing more benefits than those that do not.
In fact, according to The Advisor Coach , 61% of financial services marketers say implementing a content strategy has helped them drive traffic and build relationships with their clients.
Following these results, 72% of financial companies plan to increase their content marketing budget in the coming year.
This demonstrates the importance of content for financial services customers.
Through it, consumers can update themselves , discover how to maintain healthy finances, understand complex concepts, learn to make difficult decisions, etc.
Advantages of Content Marketing for the financial market
As we were saying, companies in the financial ef leads sector that have already implemented a content strategy reported a series of benefits for their businesses.
Below we describe some of them following the results of a Brandpoint study .
Brand credibility
69.8% of the companies surveyed reported a considerable improvement in brand recognition and their relationship with customers thanks to Content Marketing.
Through educational content, a brand can gain notoriety and stand out in the minds of its consumers, even becoming a benchmark in the provision of financial services.
Digital Visibility
Reaching a targeted audience was the most perceived benefit for 62% of companies. By improving their presence on digital channels , they significantly increased their chances of being seen on the Internet.
Reaching the top positions in search engine results, being cited on authoritative websites, increasing the subscriber base and maintaining a good online reputation increase the digital visibility of financial companies that create relevant content.
Qualified leads
61% of surveyed companies consider the increase in website traffic as the greatest benefit of implementing a Content Marketing strategy for the financial market.
Consequently, 45.2% believe that lead generation was the variable that benefited most from the strategy.
And it makes sense, as attracting more quality traffic leads to more lead capture, especially when working with a documented strategy.
Long-term authority
Addressing issues that no other company dares to explain to its customers positions us as an authority.
60.5% of companies believe that building a relationship with the customer is the greatest benefit of Content Marketing for financial markets.
People become customers of companies they trust, who are confident in what they do.
And this is even more relevant for the financial market!
Because of the specialization of the sector, customers want to be sure that they are putting their
