Last but not least, 53.2% of advantage of a content strategy.An educated client knows the financial market better and can choose the best alternative from a wide range of available options.
These types of customers often become brand ambassadors and, through online recommendations, can inspire others to learn about the company’s services.
What Content Marketing strategies can you apply in the financial market?
However, to be successful with content strategies, i singapore phone number data t is important for your company to define its SMART objectives and act as an expert advisor to attract, teach and build valuable relationships with potential customers.
According to The Financial Brand, the following aspects separate successful content strategies from those that fail:
- strategy documentation,
- measuring return on investment (ROI) ,
- the use of Content Marketing technologies ,
- the creation of a Buyer Persona based on information from increasingly demanding customers.
In addition, we must add that in this secto what products and services can be successfully advertised on vkontakte information is usually presented in a very complex, technical and, at times, boring way.
This is a big mistake if you want to establish a strong presence on digital channels!
Internet users are accustomed to practical content, full of tips and simple explanations.
Therefore, there are some strategies that can make it easier for you to communicate with your clients.
Create interactive content
In addition to quality information, users value differentiated content.
The big content opportunity for the financial market is in interactive content : content that provides users with more impactful experiences through attractive and optimized visual elements.
For example, can you imagine creating a quiz to assess your clients’ financial health or implementing a calculator to show them how much money they need to save to reach a certain financial goal?
One advantage of interactive content, in addition to increased engagement , is that you can gain insights from your users .
Based on their interactions, you can identify new pain points and create a nurturing or remarketing strategy to deliver content and services that meet their needs.
In this comprehensive material you will find ef leads all the details on how to take advantage of interactive content to reduce your sales cycles. Download it for free!
Produce downloadable materials
One strategy to qualify your leads is to create downloadable materials such as:
- e-books;
- templates;
- information;
- white papers ;
- case studies;
- checklists;
- tutorials.
The purpose of a downloadable material is, on the one hand, to obtain more information about customers by offering it on a landing page .
On the other hand, educate your audience by providing them with useful content that they can share.
Although all your content creation should be data-driven , this is especially important when producing rich materials like the ones we mentioned, since the investment to create them tends to be higher and, therefore, better results are expected.
Create content with different formats
According to The Financial Brand, the use of formats such as video , infographics , podcasts , blog posts and graphics will intensify between 38 and 64% depending on the format we are talking about.
Producing content in various formats allows you to enrich your strategy and acquire more complete information about your buyer persona by
