“The ability to adapt to rapidly changing market conditions is critical,” says Guillermo Plasencia, CMO and co-founder of JoinMyTrip.com . “This is both a year of transition and a year of opportunity. Marketers must double down on critical investments and areas of opportunity to execute on Plan A while simultaneously having Plan B and Plan C ready. for this digital-first era will help marketers stay three steps ahead, no matter what the future holds.
Preparation and the ability to think outside
” For marketers around the world, it can seem physician database impossible to future-proof their success given the rapid pace of change across industries. However, the box to find the resources needed to upskill their teams can be the solution they need. 6. The Italian scenario The research also took into account the opinion of 330 Italian marketers. According to what emerged, the priorities of the marketing experts of the Belpaese are: sharing a unified view of customer data between the different business units, improving ROI, interacting with customers in real time.
Customer expectations are more difficult
Among the challenges, however, innovation remains number one: 77% of Italian marketers agree that to meet today than a year ago . To adapt to the ongoing changes, industry leaders in Italy are relying on the digital transformations that began before the pandemic. In fact, 94% of Italian marketers say that the pandemic has changed their digital engagement strategy and 90% say they have changed and adapted the mix of channels to use for their marketing projects.
What are marketers’ priorities?
Discover the insights of 8,200 marketers from around the world in the seventh edition of the State of Marketing report Promotional banner leading to the State of Marketing report download page Share the article Exclusively for you Influencer Marketing: How to Choose Who to Work With and Which Metrics to Consider 7 minute read Affiliate Marketing: What is it and how does it work? 4 minute read See related content by topic Digital Transformation Marketing Marketing CloudSharing, (digital) skills and diversity: this is how the Italian medium-sized industry innovates.
EO of Rold Sustainability and energy efficiency
The example of Rold Laura Rocchitelli, C are two valeriy kutsyy chief executive officer key factors in the strategy of Rold, an Italian industrial company active in the household appliance components sector. We talked about the “Rold world” with CEO Laura Rocchitelli. Salesforce Italy 23/09/2021 6 minute read Share the article It is a typical medium-sized Italian industrial reality, and it is a beautiful story of a family business that has been able to conquer an important space in its sector of expertise, that of components (electronic and electromechanical) for household appliances, through a process of continuous renewal that has lasted for over 50 years.
Sustainability and energy efficiency
Today Rold is a company that is attentive to vietnamese offer all-round research even in areas parallel to its core business , such as Industry 4.0, which aims at the international market (China first and foremost) and produces entirely in Italy. are two key factors in its strategy; technological innovation and the centrality of human capital are two foundations of its mission. I had the pleasure of speaking about the “Rold world” and not only with CEO Laura Rocchitelli who is also President of the Assolombarda Meccatronics Group.
